A multi-disciplinary technologist who builds the whole stack most teams split across four hires — production code & AI products, brand & design, IBM-certified data science, and the digital marketing and enterprise IT that tie it all together.
I own problems end to end — from a line of code to a brand to the infrastructure it runs on. I write production software and ship AI-powered products, design the identity around them, run the enterprise IT and security they depend on, turn their data into decisions as an IBM-certified data scientist, and grow them through digital marketing. Eight-plus years, one through-line: disciplines that rarely live in the same person, delivered by one.
Websites, Android apps, custom CMS and AI-assisted workflows that ship production systems faster.
Complete corporate identity — packaging, catalogues, exhibitions, motion and design systems.
I turn the numbers products generate into decisions — analysis, modelling, insight.
SEO, paid and analytics that convert good work into measurable growth.
Enterprise IT across three sites — M365, networking, incident response, servers, CCTV.
Developer tooling and AI workflows that remove repetitive work entirely.
An AI-powered crop advisory Android app — designed, developed and delivered end-to-end by one developer.
CropWise puts the entire RNZ product ecosystem in a farmer's pocket: a smart catalogue, an AI advisor, and a chat assistant that cites its sources.
Live work, pulled from my project database. New builds appear here automatically.
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Built RNZ CropWise solo, run the group's websites and SEO (+40% traffic), own the complete branding function group-wide, and administer enterprise IT across three sites — including remediating a live BEC incident.
Managed 7 websites end-to-end — WordPress builds to full SEO — boosting conversions 32% and integrating payment gateways.
Email campaigns that raised conversions 20%, SEO-led organic growth, and data analysis that sharpened strategy.
Led UI/UX across client projects, built a custom e-commerce platform with filtering and reviews, and trained junior developers.
Built B2B finance auth workflows, a 2,500-product catalogue, and RESTful APIs for enterprise systems.
— Freelance track record · 6 international clients · Canada / UAE / India —
WordPress + Google Cloud + Maps API — ranked top in its province, 3-second loads.
Laravel module integration, SOAP/WSDL services, and automation simulators/validators.
Unified-login platform querying multiple data types from one search, built as a responsive SPA.
Django+Vue image-recognition app, an API ingesting millions of pages for risk modelling, automation saving 80h/month.
Angular components, +15% page speed, +2 min time-on-page, test coverage cutting complaints 7%.
Apeejay Institute of Management & Engineering — 72%.
Apeejay College of Fine Arts, India.
NIIT Limited, India.
NIIT Limited, India.
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